What we're shipping, what we're learning, and the occasional opinion about the broader space.
The pattern is familiar: hype, deploy, embarrassment, removal. Most chatbot projects die within ninety days. We dug into the post-mortems and built the opposite.
A rewrite of our inference path, the trade-offs we made, and how to measure latency that matters to humans.
A profile of one of our earliest customers and the one configuration change that doubled their bookings.
How we built UI for the most underrated answer a chatbot can give.
Why the trend toward chatty, joke-cracking bots is a bug, not a feature.
A walkthrough — calendar OAuth, service configuration, and the four settings that actually matter.
Notes on robots.txt, rate-limiting, and the rules we follow when indexing customer sites.
How a 4-person agency replaced their contact form with Aigenta and tripled qualified leads.
Why "saves you one booking a month" is the most honest pricing pitch in chat tooling.